Privacy Policy
Effective Date: August 1, 2026 | Last Updated: August 2026
At FashionKart, we are deeply committed to protecting your privacy and safeguarding your personal information. We understand that when you shop with us — when you share your name, address, phone number, body measurements, style preferences, and payment details — you're placing your trust in us. We honour that trust, and this Privacy Policy is our commitment to you.
This Privacy Policy ("Policy") explains in comprehensive detail:
- What personal information we collect and why.
- How we collect your information.
- How we use your information.
- How we store and protect your information.
- Who we share your information with and why.
- What cookies and tracking technologies we use.
- What rights you have regarding your personal information.
- How you can contact us with privacy-related questions or concerns.
This Policy applies to all users ("User," "You," "Your," "Customer," "Visitor") who access, browse, or use our website (www.fashionkart.store), mobile application (if any), or any other digital platform operated by FashionKart.
By accessing or using our website, creating an account, placing an order, subscribing to our newsletter, contacting our customer support, or interacting with us in any way, you acknowledge that you have read, understood, and consent to the collection, use, storage, and disclosure of your personal information as described in this Privacy Policy.
Compliance with Indian Laws
This Privacy Policy is published in compliance with:
- The Information Technology Act, 2000 (IT Act).
- The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules).
- The Consumer Protection (E-Commerce) Rules, 2020.
- The Digital Personal Data Protection Act, 2023 (DPDP Act), as and when applicable provisions come into effect.
- Any other applicable Indian laws and regulations relating to data privacy and protection.
Definitions
For clarity and consistency, the following terms are defined as used throughout this Privacy Policy:
Personal Data / Personal Information
Any information that relates to an identified or identifiable individual — name, email, phone, address, payment info, IP address, device identifiers, body measurements, style preferences, etc.
Sensitive Personal Data (SPDI)
Financial information (card details, bank account), passwords, biometric data, health data — defined under IT Act and SPDI Rules.
Data Processing
Any operation performed on personal data — collection, recording, storage, retrieval, use, disclosure, sharing, erasure, or destruction.
Data Fiduciary
The entity that determines the purpose and means of processing personal data. FashionKart is the Data Fiduciary.
Data Principal
The individual to whom the personal data relates. You (the user/customer) are the Data Principal.
Data Processor
Any third party that processes personal data on behalf of the Data Fiduciary — payment gateways, hosting providers, logistics partners, etc.
Cookies
Small text files placed on your device by websites you visit — used to remember preferences, improve browsing experience, and provide analytical data.
Third Party
Any individual, company, or entity other than FashionKart and the user/customer.
Website
The FashionKart website (www.fashionkart.store), including all pages, subdomains, and associated mobile applications.
Services
All services provided by FashionKart — product browsing, account creation, order placement, payment processing, delivery, customer support, returns/refunds/exchanges, and related services.
Information We Collect
Information You Provide Directly
a) Account Registration Information
| Data Point | Purpose |
|---|---|
| Full Name | To identify you, personalise your experience, and address you in communications |
| Email Address | Account creation, login, order confirmations, shipping notifications, customer support, and promotional communications (with consent) |
| Phone / Mobile Number | Account verification (OTP), order updates via SMS/WhatsApp, delivery coordination, customer support |
| Password | Securing your account (stored in encrypted/hashed form — never plain-text) |
| Date of Birth (optional) | Birthday offers, age verification, personalised promotions |
| Gender (optional) | Personalised product recommendations and tailored marketing |
b) Order & Checkout Information
| Data Point | Purpose |
|---|---|
| Shipping Address | Full address — for delivering your order |
| Billing Address | Invoice generation and payment verification |
| Product(s) Ordered | Order processing and fulfilment |
| Size Selected | Order fulfilment and sizing analytics |
| Order Value & Price Details | Billing and accounting |
| Payment Method Selected | Processing your payment |
| Payment Transaction Details | Tracking and reconciliation |
| Coupon / Discount Code | Applying promotional discounts |
c) Size & Fit Information (Optional)
If you use any size recommendation tools or provide body measurements on our website, we may collect: height, weight, chest, waist, hips, and fit preferences. This data is used solely for improving size recommendations and is entirely optional and voluntary.
d) Payment Information
Important: FashionKart is NOT PCI-DSS certified and does NOT store any sensitive payment card data on its servers. All card payments are handled by our PCI-DSS compliant payment gateway partners (Razorpay, Cashfree, Paytm, etc.). Your payment card information is transmitted directly to the payment gateway over an encrypted (SSL/TLS) connection and is never visible to or stored by FashionKart.
Information We Collect Automatically
| Data Point | Purpose |
|---|---|
| IP Address | Geographic location, security, fraud detection, analytics |
| Browser Type & Version | Website compatibility, troubleshooting |
| Operating System | Website optimisation for your OS |
| Device Type | Responsive design optimisation |
| Pages Visited | Understanding popular products and content |
| Time Spent on Each Page | Understanding user engagement |
| Products Viewed / Browsed | Personalised recommendations, "recently viewed" feature |
| Products Added to Cart | Cart functionality, abandoned cart reminders |
| Search Queries | Improving search functionality and product catalogue |
| Referring Website / URL | Understanding how users find our website |
Information We Do NOT Collect
- Full credit/debit card numbers, CVV codes, or PINs (handled by payment gateways)
- Banking passwords or net banking credentials
- Aadhaar number or government-issued ID numbers
- Biometric data (fingerprints, facial recognition, retina scans)
- Health or medical information
- Religious or political beliefs, caste, or ethnic origin
- Sexual orientation or sexual life
- Criminal records
- Information about children under 18
- Precise real-time GPS location (without explicit consent)
How We Use Your Information
Order Processing & Fulfilment
Processing and confirming orders, generating invoices, coordinating with warehouse, quality check, sharing delivery details with courier partners, sending order confirmations and shipping notifications.
Payment Processing
Facilitating secure payment transactions, verifying payment status, processing refunds, reconciling transactions, detecting and preventing payment fraud.
Customer Support & Service
Responding to enquiries, investigating complaints, processing return/refund/exchange requests, following up on unresolved issues.
Communication & Notifications
Transactional communications (order confirmations, shipping updates, delivery notifications, refund updates), account-related communications (password reset, security alerts), and promotional communications (newsletters, sale announcements, new collection launches) with your consent.
Website Improvement & Optimisation
Analysing website traffic, user behaviour, and engagement metrics; identifying popular products and trending categories; improving website design, navigation, and performance; improving size charts and fit recommendations.
Personalisation
Displaying personalised product recommendations, showing "You may also like" suggestions, personalising homepage content, showing recently viewed products, customising search results, sending personalised promotional offers.
Security & Fraud Prevention
Detecting and preventing fraudulent orders, identifying return fraud, identifying suspicious account activity, protecting our website from cyber threats, enforcing our Terms & Conditions.
Legal & Regulatory Compliance
Complying with applicable Indian laws, responding to lawful requests from authorities, maintaining financial and tax records, defending legal claims and disputes.
Important: We do NOT sell, rent, trade, or lease your personal information to third parties for their own marketing or commercial purposes.
Legal Basis for Processing Your Information
| Legal Basis | When It Applies | Examples |
|---|---|---|
| Consent | When you have given us clear, informed, and voluntary consent | Subscribing to newsletters, opting in for promotional SMS/WhatsApp, accepting cookies, submitting reviews/photos, providing body measurements for sizing |
| Contractual Necessity | When processing is necessary to perform a contract | Processing orders, arranging delivery, processing payments, handling returns/refunds/exchanges |
| Legal Obligation | When processing is necessary to comply with law | Maintaining tax/GST records, responding to court orders, regulatory compliance |
| Legitimate Interest | When processing is necessary for our legitimate business interests | Website analytics, fraud prevention, security, business operations, customer feedback requests, size chart improvement |
Data Storage, Security & Retention
Data Storage Location
Your personal data is primarily stored on secure servers located in India. Some third-party service providers may process or store data on servers outside India, but we ensure they maintain adequate security standards.
Data Security Measures
| Measure | Description |
|---|---|
| SSL/TLS Encryption | All data transmitted between your browser and our website is encrypted |
| Encrypted Data Storage | Sensitive data encrypted at rest using AES-256 or similar |
| Password Hashing | Passwords stored in hashed and salted format using bcrypt |
| PCI-DSS Compliant Payment Processing | All payment card data handled by PCI-DSS Level 1 compliant gateways |
| Firewall & DDoS Protection | Servers protected by firewalls and DDoS protection systems |
| Intrusion Detection & Prevention | Systems monitoring for suspicious activity |
| Access Controls | Personal data access restricted to authorised personnel on a need-to-know basis |
Security Disclaimer: While we implement reasonable and commercially appropriate security measures, no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security.
Data Retention Policy
| Data Category | Retention Period |
|---|---|
| Account Information | As long as account is active + 3 years after deletion |
| Order & Transaction Data | 8 years from transaction date (tax compliance) |
| Payment Card Data | NOT retained by FashionKart |
| Customer Support Records | 3 years from resolution |
| Product Reviews & Ratings | As long as product is listed or until deletion requested |
| Newsletter Subscriptions | Until you unsubscribe |
| Server Logs | 90 days to 1 year |
| Return Inspection Records | 2 years after inspection |
Cookies & Tracking Technologies
Types of Cookies We Use
| Type | Purpose | Can You Disable? |
|---|---|---|
| Strictly Necessary | Shopping cart, login sessions, checkout, security tokens | No — essential for website function |
| Functional / Preference | Language preference, recently viewed products, login status, selected size preferences | Yes |
| Analytics / Performance | Google Analytics — page views, session duration, bounce rate, traffic sources | Yes |
| Marketing / Advertising | Google Ads, Facebook/Meta Pixel, Instagram tracking, Pinterest Tag — retargeting, remarketing, conversion tracking | Yes |
Managing Your Cookie Preferences
You can manage your cookie preferences through our cookie consent banner when you first visit our website.
You can also manage cookies through your browser settings (Chrome, Firefox, Safari, Edge, etc.).
Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
Google Ad Settings: https://adssettings.google.com
Facebook Ad Preferences: https://www.facebook.com/ads/preferences
Your Rights Regarding Your Personal Data
Right to Access
Request a copy of the personal data we hold about you. We will provide categories, sources, purposes, and recipients of your data.
Right to Correction / Rectification
Request correction of inaccurate, incomplete, or outdated data. You can update most information through your account settings. For other corrections, email us. Processing within 15 business days.
Right to Erasure / Deletion
Request deletion of your personal data. Subject to legal retention requirements (tax records: 6–8 years). Email us at info@fashionkart.store with subject "Data Deletion Request." Processing within 30 business days.
Right to Withdraw Consent
| Type of Consent | How to Withdraw |
|---|---|
| Marketing Emails / Newsletters | Click "Unsubscribe" in any marketing email |
| Promotional SMS | Reply "STOP" or contact us |
| Promotional WhatsApp | Reply "STOP" or block/contact us |
| Cookies (Analytics & Marketing) | Cookie consent banner or browser settings |
| All Marketing | Email us with subject "Unsubscribe from All Marketing" |
Right to Nominate
Under the DPDP Act, 2023, you may nominate another individual to exercise your rights in the event of death or incapacity. Contact us to nominate.
How to Exercise Your Rights
Email: info@fashionkart.store
Phone: +91-8533877339
Include your full name, registered email/phone, description of the right you wish to exercise, and supporting identification. We may verify your identity before processing. Response within 48 hours; processing within 30 business days. No fee charged.
How We Handle Sensitive Personal Data
- Financial/Payment Data: FashionKart does NOT collect, store, or access your full credit/debit card numbers, CVV codes, banking passwords, or net banking credentials. All payment processing is handled by PCI-DSS compliant payment gateway partners.
- Passwords: Stored in securely hashed and salted format. We cannot view or retrieve your plain-text password.
- Bank Account Information (COD Refunds): Used solely for refund processing. Stored securely and encrypted. Deleted within 90 days after successful refund.
- Body Measurements (if provided): If you voluntarily provide body measurements for sizing recommendations, this data is treated as personal information and stored securely. It is used only for sizing recommendations and is not shared with any third party. You can request deletion at any time.
We obtain consent before collecting SPDI and process it in accordance with its intended purpose.
Third-Party Links & Services
Our website may contain links to third-party websites including social media platforms (Instagram, Facebook, YouTube, Pinterest), payment gateways, courier tracking sites, fashion blogs, brand websites, and advertising platforms.
Important: FashionKart does NOT control or take responsibility for the privacy practices of third-party sites. Review third-party privacy policies before sharing personal information.
Children's Privacy
Our website is not directed to children under 18. We do not knowingly collect personal data from children under 18.
If you are under 18, use our website only with parental/guardian involvement and consent.
If you believe your child has provided personal information to us, contact us at info@fashionkart.store. We will delete the data within 30 days.
Note on Kids' Clothing: While we sell children's clothing, the purchaser (parent/guardian) is the user — not the child. Children's clothing purchases are treated as adult transactions made by the parent/guardian.
Changes to This Privacy Policy
We may update this Policy to reflect changes in our business, technology, laws, or best practices.
For significant changes: We will provide prominent notice via website banner, email notification, or account dashboard notification.
For minor changes: We will update the page with the new "Last Updated" date.
Your continued use after changes constitutes acceptance of the updated Policy.
Review this Policy periodically. If you disagree with changes, discontinue use and contact us for data deletion.
Grievance Officer
The Grievance Officer for the purposes of this website is:
Designation: Grievance Officer — FashionKart
Email: info@fashionkart.store
Phone: +91-8533877339
Address: Ground Floor, C/O NIRBHA, C/O M, JAGATPUR MURADG, Near Lakshmi V, MURADGA, Kasba Jana, Auraiya, Uttar Pradesh – 206129, India
GST Registration Number: 09ITAPK6275A1ZN
Working Hours: Monday to Saturday, 10:00 AM – 7:00 PM (IST)
How to File a Privacy Grievance
Email info@fashionkart.store with subject "Privacy Grievance".
Include your name, registered email/phone, detailed description, supporting evidence, and desired resolution.
Acknowledgment within 48 hours. Resolution within 30 days.
If Not Satisfied
- Approach the Adjudicating Officer under the IT Act, 2000.
- File with the Data Protection Board of India (once established).
- Approach the Consumer Forum under the Consumer Protection Act, 2019.
Compliance with Indian Data Protection Laws
Information Technology Act, 2000
We implement reasonable security practices (Section 43A). Grievance Officer appointed per IT Act requirements.
SPDI Rules, 2011
SPDI collected only with consent, for lawful purposes. Not retained longer than necessary. Rights to review, correct, and withdraw consent provided. Comprehensive Privacy Policy published.
Consumer Protection (E-Commerce) Rules, 2020
Legal business name, address, and contact details displayed. Clear return, refund, and exchange policies provided. No price manipulation or consumer discrimination. Grievance Officer appointed and details displayed.
Digital Personal Data Protection Act, 2023
As provisions come into effect, FashionKart will: obtain clear, informed consent; provide itemised notice; implement rights exercise mechanisms; implement verifiable parental consent for children's data; not target advertising at children; appoint a Data Protection Officer if required; comply with data breach notification requirements; comply with cross-border transfer provisions.
International Users
FashionKart is based in India and serves Indian customers. Laws and policies are based on Indian law.
If you access from outside India, your data may be transferred to and processed in India. Indian data protection laws may differ from your country's laws.
By using our website from outside India, you consent to data transfer and processing in India.
Data Breach Notification Procedure
Step 1: Containment (Immediate) — Contain the breach, assess scope and severity.
Step 2: Internal Reporting (Within 24 hours) — Report to Grievance Officer, document details.
Step 3: Authority Notification — Notify CERT-In (within 6 hours), Data Protection Board (as per DPDP Act).
Step 4: Individual Notification — Notify affected individuals via email/SMS about the breach, data affected, steps taken, and protective measures they can take.
Step 5: Remediation — Address root cause, update security measures, conduct post-breach review.
Fashion-Specific Data Considerations
Body Measurements & Sizing Data
If you voluntarily provide body measurements through sizing tools, this data is stored securely and used exclusively for recommending appropriate sizes.
This data is never shared with third parties, advertisers, or analytics partners.
You can request deletion of this data at any time without affecting your account.
Style Preferences & Fashion Profiling
We may build a style profile based on your browsing and purchase behaviour (e.g., you prefer ethnic wear, you often browse formal shirts, you tend to buy size L).
This profile is used solely for personalising your shopping experience (recommending relevant products, sending targeted offers).
This data is not sold or shared with third parties for their own purposes.
You can request deletion of your style profile at any time.
Customer Photos in Reviews
If you upload photos of yourself wearing our garments as part of a product review, these photos will be displayed publicly on the product page.
By uploading, you grant FashionKart a licence to use these photos on our website, social media, and marketing materials.
You can request removal of your photos at any time by contacting us. We will remove them within 15 business days.
Return Inspection Data
When you return a garment, our inspection team documents the condition of the returned product, which may include photographs of the garment.
This documentation is used for quality assurance, fraud detection, and dispute resolution.
Return inspection records are retained for 2 years and then deleted.
Contact Us for Privacy Matters
If you have any questions, concerns, requests, or feedback regarding this Privacy Policy, our data handling practices, or your personal information:
FashionKart
Email: info@fashionkart.store
Phone / WhatsApp: +91-8533877339
Address: Ground Floor, C/O NIRBHA, C/O M, JAGATPUR MURADG, Near Lakshmi V, MURADGA, Kasba Jana, Auraiya, Uttar Pradesh – 206129, India
GST Registration Number: 09ITAPK6275A1ZN
Working Hours: Monday to Saturday, 10:00 AM – 7:00 PM (IST)
Last updated: August 2026